This course will help students learn fundamental concepts of financial theory and apply these to management of Arts Organizations. This will involve understanding and applying concepts such as financial statement analysis,profit planning, sources and forms of financing, cost of capital, time value of money, capital budgeting and business valuation.
This course focuses on a practical approach to technical writing, such as proposals, project reports, abstracts, technical correspondence delivered in both hard copy and electronic media and gives students the opportunity to practice writing technical documents.
Introduction to Arts Marketing introduces students to marketing essentials specific to audience and management techniques for both for profit and not for profit arts ventures while highlighting the role of marketing as a functional component of management in the arts.
This course sensitizes students to the importance of and the wealth of resources in libraries, museums, theatres and art galleries as educational facilities, leisure and recreational centres and repositories. It also involves an introduction to media storage that captures information such as books,films, photography, art, maps and plans.
This course introduces students to issues involving Intellectual Property (IP) including copyright, patents,and trademarks and examines how these issues relate to the business practices of artistic expression. In addition,the course provides an overview of the legal, regulatory and ethical environment in which business decisions must be made with particular attention to Jamaica’s role in the promotion of intellectual property rights.